The NAMM Show

NAMM 125th anniversary logo with blue and teal text and graphics.

EST. 1901 | USA

National Association of Music Merchants

Crowd of people at the NAMM Show Boutique Guitar Showcase, browsing and viewing guitars displayed on tables and stands.
Transparent background with a large white power button icon. Boutique Guitar Showcase 10th show icon.

2017 - 2026

Boutique
Guitar
Showcase

Years of Curiosity and Exploration

Boutique Guitar Showcase 10th show icon.

  • Galloup Guitars
    Sully Guitars
    Mayones Guitars
    DIngwall Guitars

A blue electric guitar with gold accents placed on a colorful collage background featuring butterflies, angels, and vibrant art.
A bald man smiling and talking to another person at an event. He is wearing a black shirt with a wooden bead necklace and has a name badge. Background shows people and guitars on display.
Two people viewing a guitar artwork featuring palm trees and abstract designs on aluminum.
Men examining guitars on display at a music convention, one wearing a jacket with a Union Jack design.

The Unwritten Future of Guitar
Expert Panel Discussions | NAMM 2026

  • Unwritten Future of Guitar Panel Discussion at the NAM Show's Boutique Guitar Showcase 2026. George Gruhn, Joe Caruso, Dustin Miller, Joe Glaser, Jamie Gale - Life With Strings Attached Podcast

    Panel Discussion - Future Collectibles | NAMM 2026

  • Panel Discussion - UI in Guitar | NAMM 2026, Sheldon Dingwall, Ola Strandberg, Bob Taylor, Jamie Gale - Life With Strings Attached Podcast

    Panel Discussion - UI Design in Guitar | NAMM 2026

  • Panel Discussion - Experience Filters | NAMM 2026, Neural DSP, Fishman, D'Addario, Two-Rock - Jamie Gale-Life With Strings Attached Podcast

    Panel Discussion - Experience Filters | NAMM 2026

Anderton’s Video

NAMM 2025

Walk-Through The NAMM Show’s Boutique Guitar Showcase 

Michael Wagner demos the rare 2009 Teuffel Birdfish MIDI—Ulrich Teuffel’s award-winning, modular electric guitar. Handcrafted in Germany, the Birdfish features interchangeable tone blocks, adjustable pickups, and a unique aluminum frame for unmatched tonal variety. A true masterpiece of modern guitar design.

Explore More on our video page

A man with curly hair holding a guitar with a black body and playing or examining it, standing indoors near a wall. Text on the right reads 'Teuffel Niwa Prodigy'.
Person playing an orange electric Teuffel Tesla guitar with black buttons, wearing a plaid shirt and black pants, against a dark background.
Image of a guitar with text overlay promoting Teuffel Antonio demo part 3.

gallery | teuffel guitars

An apricot birdfish by Teuffel Guitars on a white background
An array of colorful Teuffel Birdfish electric guitars with different body colors, including apricot, sapphire, green, charcoal, and red, lined up against a white background.
An apricot birdfish by Teuffel Guitars on a white background
An apricot birdfish by Teuffel Guitars on a white background
An apricot Teuffel Tesla electric guitar with a unique triangular body shape, black pickups, multiple black control knobs
Three electric Teuffel guitars with unique designs against a white background.
An apricot Teuffel Tesla electric guitar with a unique triangular body shape, black pickups, multiple black control knobs
Back of an apricot Teuffel Tesla electric guitar with a unique triangular body shape
An apricot Teuffel Niwa electric guitar with a unique, angular body shape and a wooden neck, featuring multiple control knobs
A collection of Teuffel Niwa electric guitars with sleek, modern designs and varying colors—green, black, and blue
An apricot Teuffel Niwa electric guitar with a unique, angular body shape and a wooden neck, featuring multiple control knobs
Back of an apricot Teuffel Niwa guitar on white background
Two chrome-plated pieces from the Teuffel Birdfish
Colorful collection of Teuffel Birdfish tone bars
An apricot birdfish by Teuffel Guitars on a white background, changing the tone bars