videos

"This is the most nuanced, beautiful work of art that has really changed my mind on this style of guitar." — Collin Littlejohn

"Sine gives you control in your hands—not your feet."

"To me, product design isn’t about making things beautiful—it’s about solving problems simply. The beauty follows." – Robin Stummvoll

"This guitar lets me feel every note—I’m not just playing it, I’m inside the sound." – Yasmin Williams

“For me, a creative person would jump over a hole instead of just passing by it.” – Omer Deutsch

"It’s a great-sounding guitar, and I’m extremely happy with it." – Roman, Jinjer

"McSwain guitars combine precision CNC cuts with hand-shaped craftsmanship to deliver custom designs that play as incredible as they look." – Andy Aledort

“Fast is not really my model of building. It’s about doing it accurately, cleanly, and getting a good result.” – Isaac Jang

"When I string up a guitar for the first time, I’m always in awe. It’s just a few bits of wood and some glue—and now it’s making music. It never gets old. It never loses its magic." – Michael Greenfield

"Boutique guitars are often seen in studios and collectors’ hands—but here, they tear through a stadium with raw force."

"To me, that is why I like being a craftsman... this is my heart, it's my soul. It's a piece of myself that I am giving to another person." - James Trussart

"The more you give, the more you receive — kindness has brought me more joy than any business deal ever could." - Jim D’Addario

"It’s about the story." — Rapolas Gražys

"After nearly five years cooking this idea, the SP1 finally delivers that classic P-bass vibe—now supercharged with Dingwall tone and feel."

“Here at NAMM 2025, I’m blown away by these boutique guitars — from Verso’s moving‑pickup marvel to Mule’s resonators and Bacci’s baritones. It's innovation meeting tradition!” — Paul Davids

Shoka Okubo doesn’t just play the blues—she channels it, with every note pouring through her Spalt guitar.

"At some point, I just decided—if I’m going to keep building guitars, they have to reflect me. Not what tradition expects, but what I actually want to express through sound and form." - Raymond Kraut

"I was born a political refugee... that fight, that survival instinct—it shapes everything I do." – Adriano Sérgio

"Chaos—absolute chaos—is infinite possibility." - Andy Manson

"Not everything has to shine. Sometimes, simplicity says the most." - Mario Beauregard

"I wasn’t an accomplished player, but I was always a serious one. Guitar was fun—and it let me hang with the cool kids."– Dana Bourgeois

"The guitar is not just an object—it’s a meeting point between people, stories, and sound." – Fred Pons

"I just build what feels honest—and trust that someone will connect with it." – Mike Sankey

“The electric guitar was never just an instrument—it’s always been a vehicle for identity, rebellion, and reinvention.” — Steve Waksman

"Sometimes the mistakes we make in the shop become the breakthroughs that shape the sound of an era." – Dan Erlewine

"I want to be the one to impose limitations—not my instrument." – Michael Tobias

"I was building guitars by day, dodging bullets by night — but the work kept me grounded." – Robert Robinson

"A guitar is more than an instrument — it’s a statement, a mirror of the player’s identity." – Frank Deimel

"When you put your heart into every detail, the guitar becomes more than wood and strings—it becomes alive." – Isaac Jang

"A guitar isn’t just a tool—it’s a reflection of who we are. Each one I make carries part of my story." – Michihiro Matsuda

"I left architecture behind, but the principles stayed with me—structure, balance, and beauty now live in every guitar I build." – Simon Padalka

"I want the player to feel like they’re inside the sound—surrounded by it—not just playing it." – Eric Weigeshoff

"I just picked up the phone and called Steve Vai—sometimes you’ve got to take the wild shot." – Stephen McSwain

"Every piece of wood has a story. My job is to listen—and then shape that story into sound." – Michael Bashkin

"We take the craft seriously—but never ourselves. That’s how you build great guitars and still have fun doing it." – Doug Kauer

"I wanted to make a guitar that invites curiosity—where the player feels encouraged to explore, not just play." – Robin Stummvoll

"Innovation isn't just about making something new—it's about making something better for the player." – Ola Strandberg

"Sometimes you build a guitar out of passion—other times, out of pure spite. Both are valid." – Jon "Sully" Sullivan

"I wanted to build something that honours tradition but also breaks the rules—something that sings with freedom." – Enrico Di Donato

"Sometimes the most powerful design decisions come from admitting what you can’t do—and working from there." – Dion James

"When you don’t have access to tools or materials, you have to get creative — that’s how Stradi began." – Marek Dąbek

"I'm always curious about the wood, the craft, and how I can shape this business to reflect what matters most to me." – Rosie Heydenrych

"When I realized Robin and Uli had never met—even though their work echoes across the same region—I knew that had to change." - Jamie Gale

"The guitar is an object of cultural expression—it tells stories, challenges norms, and reflects who we are." – Ulrich Teuffel

"A guitar isn’t just a tool—it’s a message. Every curve, every material choice, every sound it makes reflects the soul of its maker." – Ulrich Teuffel

"The guitar still holds mysteries we may never fully explain—and that’s part of its enduring magic." – Grit Laskin

"My goal has always been to serve the musician—designing instruments that disappear, so the music can shine." – Ned Steinberger

"The guitar is not just an instrument—it’s a canvas for storytelling, memory, and myth." – Michael Spalt

"I don’t want to make something that just looks different—I want it to feel alive, to invite curiosity." – Nicolai Schorr

"The guitar isn't going anywhere—it's evolving with us. As long as we have stories to tell, we'll need guitars to tell them."– Juha Ruokangas

"I never set out to be a guitar maker. One day I just knew—this is what I had to do. Everything since has felt like fate." – Randy Parsons

"You have to stay curious. The moment you stop exploring is the moment your work stops evolving." – Mike Sankey

"Curiosity is what keeps me building—every guitar is a new adventure." – Omer Deutsch

"In the end, it’s not about building the perfect guitar—it’s about building the one that inspires someone to create music." – Nik Huber

"I didn’t start with any formal training—just a terrible book and a burning curiosity. That first violin took me ages, but once I finished it, I was hooked. From then on, I knew I wanted to make instruments that not only sounded great but felt like art in your hands." – Murray Kuun

"The moment I decided to build guitars wasn’t about leaving something behind—it was about stepping into something that finally aligned every part of who I am." – Jason Kostal

"I didn’t just want to build guitars—I wanted to build a whole ecosystem around making them." – Adam Buchwald

"A great guitar is more than just sound—it's a reflection of intention, precision, and purpose." – Bryan Galloup

"Everything I've lived—fleeing my country, the military, the music tours—it all comes out in the guitars. They're not just instruments; they're pieces of my story." – Adriano Sérgio

"Designing a guitar was one of the most complex challenges we’ve faced—it’s not just form and function, it’s emotion, tradition, and performance in one object." — João Petiz

"I don’t build guitars for the masses—I build them for the one person who will treasure it. The guitar only truly becomes an instrument when it gets its first set of strings. That’s the moment it’s born." – Michael Greenfield

"I don’t just build guitars—I create instruments that tell a story. Every detail, from the tonewood to the inlay, has a purpose. It’s not about making a perfect object, it’s about making something meaningful for the player. That connection is where the magic happens." – Giulio Negrini

“Sheldon Dingwall didn’t just design a better bass—he reimagined how the instrument could feel, sound, and inspire. In this conversation, he shares the journey behind Dingwall Guitars, how multiscale design became his signature, and what it really takes to build an innovative company that lasts.” - Jamie Gale

"The guitar, for me, is not just wood and strings—it's something alive. I try to understand the soul of each piece of wood and let that guide the shape, the sound, and the feel of the instrument. When a musician connects with that, it becomes something truly special." — Bruno Bacci

“This is kind of where art meets guitar... just crazy creations from small builders all over the world.” — Andertons

Bacci Guitars: Leonardo Funk Machine Baritone
Artist: Mark Lettieri
Band: The Fearless Flyers

“If you don’t ask ‘Does it sound good?’, you’re missing the point of showcasing these instruments.” — Rhett Shull

"What’s the story behind selecting these guitars, Jamie? It’s more than just tone—it’s about the vision and connection."

“Every instrument that is in the store was a new innovation at one point in time — and every one was not accepted by the establishment of the day.” — Jamie Gale

"We’re witnessing the birth of the cello in the guitar market... this baritone might just be the future of modern guitar." — Jamie Gale

"The Birdfish is not just a guitar; it’s an experience. Its design and functionality change the way we think about tone and playability." – Baxter, owner of Casino Guitars

Nathaniel Murphy sits down with Jamie Gale of the Boutique Guitar Showcase to talk about the 2023 enTour Collection.

Rhett Shull stopped by the Boutique Guitar Showcase enTour. “I’ve never seen a guitar do this before!”

Footage from the Boutique Guitar Showcase 2021 at CME!
Nathaniel Murphy talks with Jamie Gale from the BGS and plays guitars from that year’s tour.

Rhett Shull stopped by the Boutique Guitar Showcase enTour. “Playing the most unique guitars I’ve ever seen!”

"I never did it the conventional way—just picked up a jigsaw, bought some wood, and kept building." – Stephen McSwain

"I wanted it to look simple—something you'd recognize as a guitar—but behind that simplicity is a completely different concept." – Enrico Di Donato

*"When you make these kinds of guitars, at a certain point it needs an additional dimension of story." – Michael Spalt

"We spend a month building a fingerboard no one will ever see. That’s the difference between art and just making a product." – Randy Parsons