What is the Boutique Guitar Showcase?

The Boutique Guitar Showcase (BGS) is a curated, international exhibition of the world’s most innovative and inspiring luthier-built instruments. Founded and curated by Jamie Gale, BGS highlights artistry, craftsmanship, and storytelling through exceptional guitars, basses, and related stringed instruments rarely seen in traditional retail environments. Learn more at https://www.boutiqueguitarshowcase.com.

What makes the instruments in the Boutique Guitar Showcase special?

Every instrument in the Boutique Guitar Showcase is hand-made by an independent luthier. These builders push creative, technical, and tonal boundaries—often producing one-of-a-kind instruments that blend sculpture, design, engineering, and acoustic experimentation. Many showcase pieces exist in quantities of one. Explore featured makers at https://www.boutiqueguitarshowcase.com/makers.

Can I purchase the instruments featured in the Boutique Guitar Showcase?

Yes, although many instruments are sold while they are on that year’s enTour, so availability can be limited. For purchase inquiries, you can contact the maker directly or work with one of the participating retailers who host the Showcase. If you’re unsure where to start, visit the Makers section at https://www.boutiqueguitarshowcase.com/makers or use the contact form at https://www.boutiqueguitarshowcase.com/contact and the BGS team can connect you with the right builder or retailer.

The Boutique Guitar Showcase enTour is a traveling exhibition that brings boutique instruments to cities across North America and Europe. It features one-night events hosted by select retailers and partners, giving players and collectors a rare opportunity to experience these instruments in person. For current and upcoming dates, visit https://www.boutiqueguitarshowcase.com/entour.

How do I find out when the enTour visits my area?

Tour dates and locations are published on the enTour page at https://www.boutiqueguitarshowcase.com/entour. You can also subscribe to the newsletter at https://www.boutiqueguitarshowcase.com/newsletter to receive updates when new cities and events are announced.

What is the purpose of the Maker Pages?

Each Maker Page is a living digital profile that showcases a luthier’s story, philosophy, signature designs, videos, demos, interviews, and instrument highlights. These pages are part of the Boutique Guitar Showcase mission to build a comprehensive global hub for boutique-guitar knowledge. Browse Maker Pages at https://www.boutiqueguitarshowcase.com/makers.

How are the featured luthiers selected?

The Boutique Guitar Showcase is curated. Builders are invited based on artistry, originality, craftsmanship, innovation, and the story behind their work. Each maker or brand contributes something meaningful to the ongoing conversation about what the guitar can be—culturally, technically, and aesthetically. Luthiers interested in being considered can use the inquiry form at https://www.boutiqueguitarshowcase.com/luthier-inquiry.

Can luthiers apply to be part of the Boutique Guitar Showcase?

Yes. While the Showcase is curated and not all submissions are accepted, luthiers can express interest and share their work via the dedicated Luthier Inquiry form. Every submission is reviewed. To apply, visit https://www.boutiqueguitarshowcase.com/luthier-inquiry.

What is Life With Strings Attached?

Life With Strings Attached is the Boutique Guitar Showcase podcast hosted by Jamie Gale. Each episode explores the lives and creative journeys of luthiers, musicians, designers, and other thinkers who shape the guitar world and beyond. Episodes are available on major podcast platforms, YouTube, and on the BGS website at https://www.boutiqueguitarshowcase.com/podcast.

Does Boutique Guitar Showcase work with NAMM?

Yes. Boutique Guitar Showcase collaborates with NAMM to present curated boutique-guitar installations, including special exhibits and QR-enabled signage that connects attendees directly to detailed Maker Pages and related content on the BGS website. Learn more about NAMM collaborations at https://www.boutiqueguitarshowcase.com/namm.

How do I stay updated on new builders, videos, and events?

The best way to stay updated is to join the Boutique Guitar Showcase newsletter, which features new Maker profiles, videos, podcast episodes, enTour dates, and curated industry insights. You can sign up at https://www.boutiqueguitarshowcase.com/newsletter.

Does Boutique Guitar Showcase offer consulting or services to builders?

Yes. Jamie Gale offers professional development, strategy, and industry mentorship services for builders who want to grow their brand and navigate the boutique market more effectively. To learn more or request a consultation, visit https://www.jamiegale.net or the services page at https://www.jamiegale.net/services.

Where can I watch the Guitar Demos and Spotlight Videos?

All Boutique Guitar Showcase demos, spotlights, and maker interviews are published on the BGS website in the Video Collection at https://www.boutiqueguitarshowcase.com/videos. Some videos are also hosted on the BGS YouTube channel, but the full collection lives on BoutiqueGuitarShowcase.com.

How do I contact Boutique Guitar Showcase?

For media inquiries, luthier submissions, tour hosting opportunities, or general questions, you can reach the Boutique Guitar Showcase team through the contact form at https://www.boutiqueguitarshowcase.com/contact.

Boutique Guitar Showcase | The Home of Boutique Guitar Culture

Boutique Guitar Showcase connects players, collectors, and retailers with world-class luthiers specializing in custom electric and acoustic guitars.

Your Questions, Answered

Yes—however many of the instruments are sold while they are on that year’s enTour, so availability can be limited. For purchase inquiries, you can contact the maker directly or work with one of the participating retailers who host the Showcase.
If you’re not sure where to start, visit our Makers Feature section or use the Contact page and we’ll connect you with the right builder or retailer.
The Boutique Guitar Showcase is curated. Builders are invited based on artistry, originality, craftsmanship, innovation, and the story behind their work. Each maker or brand contributes something meaningful to the ongoing conversation about what the guitar can be—culturally, technically, and aesthetically.
If you’re a luthier and feel your work belongs in that conversation, you can reach out via our Content Submission Form.
Boutique Guitar Showcase does not offer consulting services.
Professional advisory and consulting work for builders is provided independently by Jamie Gale. For more information, visit JamieGale.net
All Boutique Guitar Showcase demos, spotlights, and maker interviews are published on our website in the Video Collection. Some of these videos also appear on the BGS YouTube channel, but the full collection lives on BoutiqueGuitarShowcase.com.