Boutique Guitar Showcase connects players, collectors, retailers, and guitar makers through curated boutique guitars, maker stories, demo videos, interviews, and live events.
Looking for boutique guitar makers, custom instruments, demo videos, interviews, or upcoming BGS events? Start here.
Your Questions, Answered
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Boutique Guitar Showcase connects players, collectors, retailers, and guitar makers through curated boutique guitars, luthier features, demo videos, interviews, and live enTour events.
BGS is not a general directory. It is a curated platform built to help people discover world-class guitars, understand the makers behind them, and follow the evolving culture of boutique guitar building.
Featured Makers / Videos / Events / Contact -
BGS features a curated group of boutique guitar makers from around the world, including builders of custom electric guitars, acoustic guitars, archtops, basses, and other specialized instruments.
Visitors can explore featured luthiers through maker pages, video demos, Life With Strings Attached episodes, and past enTour features.
Featured Makers / Videos / Life With Strings Attached / enTour -
Featured luthiers are selected through a curated review process. BGS looks for originality, craftsmanship, consistency, professional presentation, and instruments that contribute something meaningful to the conversation of the boutique guitar world.
Submit Your Brand / Contact / Featured Makers -
Yes. Some featured guitars may be available through the maker, retailer, or event host connected to the instrument. Others may require a custom order, commission, or direct inquiry with the builder.
The best place to start is the related maker page or event listing.
Featured Makers / Events -
BGS videos are available in the Videos section of the website. The library includes guitar demos, maker features, Life With Strings Attached episodes, BGS in the Spotlight features, and other media connected to boutique guitar culture.
Videos / Life With Strings Attached -
Life With Strings Attached is Jamie Gale’s long-form conversation series exploring guitars, design, craftsmanship, music, creativity, business, and the people shaping the guitar world.
Many BGS makers and industry leaders have appeared on the series, making it an important part of the BGS media library.
Life With Strings Attached / Videos -
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BGS enTour is a traveling guitar showcase that brings curated boutique guitars to select cities, retailers, and events. It gives players, collectors, retailers, and industry professionals the chance to experience world-class instruments in person.
Events / enTour / Featured Makers -
Start with the Featured Makers section of the BGS website. Each maker page helps visitors discover the builder’s instruments, story, related videos, interviews, and available links to their work.
Featured Makers / Videos -
Yes. BGS works with builders, retailers, hosts, and media partners through featured maker opportunities, event participation, media submissions, consulting, and industry connections.
Builders can submit their brand for consideration, and approved BGS makers can submit videos, articles, interviews, demos, and other media for review.
Contact / Submit Your Brand / Media Submissions / Events