Culture

Text saying 'Boutique Guitar Showcase' in large white font over a black background.

“I’m not a collector”

American Architect Lou Vergne has an obsession with form & function…

A life changing guitar encounter

One of the unexpected things about Boutique Guitar Culture is how it can change us.

Lou Vergne and Susan Bugbee tell the story of their first Boutique Guitar encounter, how it connected with their home, and how the relationships that followed have enriched their lives.


“I’m not a collector”

The term “Collector” is often used in guitar circles. But what does it really mean?

Jamie Gale sits down with Architect, and guitar enthusiast Lou Vergne in his Arizona home to discuss the motivations behind the guitars he’s acquired and what they mean to him.

"…violin was preserved unchanged for centuries as… a divine order, this is no longer possible with the electric guitar.
The violin had not yet been copyrighted…"

The market nevertheless confirms that these instruments are all exceptional. But the market also confirmed a pair of Levi jeans from 1880 that sold for $76,000 in 2022.”

Ulrich Teuffel is sitting on a stool in a room with musical equipment, including a guitar, guitar amplifiers, and a window in the background.

Ulrich Teuffel explores the parallels of the world’s most famous instruments, and why modern conditions demanded diversity.
Read More

LEGO-AFOL-Omer-Deutsch-tile.png

Lego 90th anniversary | AFOL

Adult Fan of Lego Bricks

Omer Deutsch | OD Guitars has never stopped Playing

The image features the words 'Boutique', 'Guitar', and 'Showcase' written in large white text on a black background, with the words vertically stacked.

Lego AFoL & Guitar Maker

Omer Deutsch of OD Guitars is an Adult Fan Of Lego.

Celebrating their 90th Anniversary, LEGO chose Omer’s story as the first to release in a series of AFOL Hero commercials.

Omer’s living the dream!


AI Guitars & Exploring like a kid

Is there a discernible difference between Creativity & Play?

Educated as an Industrial Designer, Omer Deutsch of OD Guitars, knows that play is the key to unlocking his creative potential.

Flying remote-controlled planes, riding BMX, building with LEGO bricks and making guitars, are all part of the same playful process.

luthier
en | inspiration

By Enrico DiDonato | Luthier

DiDonato Guitars

Image: Heaven & Hell Chapter II  |  Enrico DiDonato  |  Photo: Jamie Gale

women, life, freedom

Black background with white text that reads 'Boutique,' 'Guitar,' 'Showcase,' and other partially visible words.

He’s Changed The Guitar’s Form.

But, Can Guitar Makers Change The World?


Grit Laskin believes he can…

Learn more

Women, Life, Freedom


"Woman, Life, Freedom" is the title of William "Grit" Laskin's newest, personal guitar. It's tells the story of Persian women in Iran and Afghanistan defying the oppressing government regimes they live under. We invited one of our favourite guitar-players Maneli Jamal, who is a Persian Canadian, to play and experience this piece of art together with us.