WILD CUSTOM guitars
EST. 2008 | France
Acoustic | Bass | Electric Guitars
“Tradition, Innovation, and the Spirit of the Untamed.”
julien roure | Luthier
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Wild Customs has produced everything from traditional electrics to the most daring, imaginative builds. Whatever the form, the identity never wavers: shapes may change, but the WILD spirit remains.
The company’s groundbreaking contribution to modern guitar design is the Gyrock—a patented, modular pickup-rotating system that allows players to switch between radically different tones in a split second. Load humbuckers, single-coils, lipsticks, P-90s, and more into the same guitar, without rewiring or setup time. Tradition meets engineering. Familiar becomes limitless.
This fearless approach has captured the attention of rock legends and global cultural brands alike. Wild Customs has collaborated with artists such as Billy Gibbons, Richard Fortus, and Mike Dirnt, and partnered with luxury visionaries including Hublot and Porsche.
Wild Customs is where craftsmanship meets audacity—electric guitars built the old-fashioned way, infused with ideas that shape the future.
wild custom
demo
Wild Custom Guitars Baroness Demo | Richard Fortus (Guns N’ Roses)
Richard Fortus of Guns N’ Roses demos the Wild Custom Guitars Baroness in this official performance video. Plugged in stereo through a vintage Fender tweed and a Supro Comet, Fortus explores the Baroness’ resonance, sustain, and classic-meets-modern voice.
demo
gyrock
Wild Custom Guitars Gyrock Demo | M. Richard Daude Guitar Solo with Looper
Guitarist M. Richard Daude demonstrates the Wild Custom Guitars Gyrock system in a solo performance using a looper. This video highlights Gyrock’s patented modular pickup concept, allowing rapid switching between multiple pickups on a single guitar—without electronics or batteries—showcasing its tonal range and hands-on playability.
boutique guitar showcase en tour | 2017 - 2021
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![Close-up of an electric Wild Custom guitar with a gradient blue and brown finish, set against a black background. Text in the bottom left reads 'Boutique Guitar Showcase enTour 2021.']()
entour 2021
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![A wooden electric Wild Custom guitar with metal and electronic controls against a black background, with text reading "Boutique Guitar Showcase enTour 2021."]()
entour 2021
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![Black electric Wild Custom guitar with silver accents and a sparkly finish on a black background, reflecting on a glossy surface, with white text reading "Boutique Guitar Showcase enTour 2021".]()
entour 2021
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![A metallic, asymmetrically shaped electric Wild Custom guitar with a black pickguard and control knobs on a black background, promoting a boutique guitar showcase for a 2021 tour.]()
entour 2021
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![Wild Custom guitar with specifications including woods, hardware, pickups, and case details.]()
entour 2020
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![Close-up of a black electric Wild Custom guitar with six strings, a wooden body, and chrome hardware against a black background.]()
entour 2020
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![Wild custom guitars Gyrock, with specifications. The left guitar is a yellowish-brown electric with a body made of Honduras Mahogany and a Canadian Maple top.]()
entour 2020
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![A poster showcasing Wild custom electric guitars with detailed specifications, one with a blue gradient finish and the other with a brown sunburst finish, against a black background.]()
entour 2020
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![Close-up of an electric Wild custom guitar with a blue body, wooden neck, and strings, set against a black background.]()
entour 2020
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![Close-up of the back of an electric wild custom guitar with pickups, input jacks, and a metal cover plate.]()
entour 2020
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![Wild custom electric guitars on a black background with detailed specifications listed below each. The left guitar has a natural wood finish, and the right has a reddish-orange wood finish with metallic details.]()
entour 2020
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![An electric Wild custom guitar with a light wood finish, black pickups, and four control knobs, set against a black background.]()
entour 2020
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![Wild custom-designed electric guitar displayed on a black background. The guitar on the left has a blue body with a brown wooden neck, and the guitar on the right has a natural wood finish with a darker neck.]()
entour 2020
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![A modern electric Wild Custom guitar with a blue top, wooden neck, and dual pickups, set against a dark background.]()
entour 2020
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![Image of Wild custom red custom guitar, one front view and one back view. The front guitar has a Swamp Ash body, maple neck, and Paut Ferro fretboard. The back guitar shows Seymour Duncan Pearly Gates pickups and Gotoh Relic tuners.]()
entour 2020
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![Close-up of a red electric Wild Custom guitar against a black background.]()
entour 2020
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![Infographic displaying a Wild custom guitar with specifications, prices, and features on a black background.]()
entour 2019
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![Electric wild custom guitar with a blue burst finish, black pickups, and chrome hardware, set against a black background.]()
entour 2019
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![Close-up of an electric Wild Custom guitar with metal and wood finish, featuring pickup components and a decorative pickguard, with overlaid text about a guitar showcase tour in 2019.]()
entour 2019
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![Black and gold Wild Custom guitar with a gold stripe design, promoting a tour and showcase in 2018.]()
entour 2018
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![Close-up of a vintage sunburst electric guitar with a black background, featuring text promoting a boutique guitar showcase by Baroneess Wild Customs Guitars.]()
entour 2017
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![Text indicating boutique, guitar, showcase, wildmaster, and wild customs guitars with an image of a guitar body partially visible.]()
entour 2017
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![Close-up of a Wild custom electric guitar with intricate designs and chrome hardware.]()
entour 2017
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![Close-up of a white electric guitar with promotional text for a boutique guitar showcase, featuring Baroness and Wild Customs Guitars.]()
entour 2017
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![A black electric Wild Custom guitar with gold and silver steampunk-style gears, cogs, and decorative elements.]()
entour 2017
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![Electric guitar Wild custom black and white artwork, featuring a spider web and skull design, set against a black background.]()
entour 2017
“Inventor, Builder, and Keeper of the Wild Spirit.”
julien roure | Luthier
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His most significant innovation—the patented Gyrock pickup-rotating system—redefines what an electric guitar can do. By merging traditional building techniques with modern engineering, Roure expanded the instrument’s sonic potential without sacrificing the soul of handmade craftsmanship.
Julien’s guitars and collaborations have reached global stages and prestigious brands, from signature models for Billy Gibbons to design partnerships with Hublot and Porsche. Yet his ethos remains grounded: each instrument must be honest, expressive, and built to inspire musicians.
“A great guitar shouldn’t limit you—it should invite you to explore.” — Julien Roure
This is the Julien behind WILD CUSTOM GUITARS: part craftsman, part inventor, fully committed to pushing electric guitars into new territory while keeping their rebellious heart alive.
