WILD CUSTOM guitars

EST. 2008 | France

Acoustic | Bass | Electric Guitars


julien roure | Luthier

  • Wild Customs has produced everything from traditional electrics to the most daring, imaginative builds. Whatever the form, the identity never wavers: shapes may change, but the WILD spirit remains.

    The company’s groundbreaking contribution to modern guitar design is the Gyrock—a patented, modular pickup-rotating system that allows players to switch between radically different tones in a split second. Load humbuckers, single-coils, lipsticks, P-90s, and more into the same guitar, without rewiring or setup time. Tradition meets engineering. Familiar becomes limitless.

    This fearless approach has captured the attention of rock legends and global cultural brands alike. Wild Customs has collaborated with artists such as Billy Gibbons, Richard Fortus, and Mike Dirnt, and partnered with luxury visionaries including Hublot and Porsche.

    Wild Customs is where craftsmanship meets audacity—electric guitars built the old-fashioned way, infused with ideas that shape the future.

“Tradition, Innovation, and the Spirit of the Untamed.”


wild custom

demo

Wild Custom Guitars Baroness Demo | Richard Fortus (Guns N’ Roses)
Richard Fortus of Guns N’ Roses demos the Wild Custom Guitars Baroness in this official performance video. Plugged in stereo through a vintage Fender tweed and a Supro Comet, Fortus explores the Baroness’ resonance, sustain, and classic-meets-modern voice.


demo

gyrock

Wild Custom Guitars Gyrock Demo | M. Richard Daude Guitar Solo with Looper
Guitarist M. Richard Daude demonstrates the Wild Custom Guitars Gyrock system in a solo performance using a looper. This video highlights Gyrock’s patented modular pickup concept, allowing rapid switching between multiple pickups on a single guitar—without electronics or batteries—showcasing its tonal range and hands-on playability.


boutique guitar showcase en tour | 2017 - 2021


“Inventor, Builder, and Keeper of the Wild Spirit.” 

julien roure | Luthier

  • His most significant innovation—the patented Gyrock pickup-rotating system—redefines what an electric guitar can do. By merging traditional building techniques with modern engineering, Roure expanded the instrument’s sonic potential without sacrificing the soul of handmade craftsmanship.

    Julien’s guitars and collaborations have reached global stages and prestigious brands, from signature models for Billy Gibbons to design partnerships with Hublot and Porsche. Yet his ethos remains grounded: each instrument must be honest, expressive, and built to inspire musicians.

    “A great guitar shouldn’t limit you—it should invite you to explore.” — Julien Roure

    This is the Julien behind WILD CUSTOM GUITARS: part craftsman, part inventor, fully committed to pushing electric guitars into new territory while keeping their rebellious heart alive.


gallery | wild custom guitars