Boutique Guitar Showcase entour in 2025 banner, close-up of three different guitars in the ad.

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Cedar Creek Custom Case Shoppe logo with black background and white text.
Bold, stylized white text spelling 'DADDARIO' on a black background.

What is en tour?

Originally conceived for The NAMM Show in 2017. The Boutique Guitar Showcase partners with the world's top Guitar Shops, Fairs and Academies to produce dozens of experiential events in more than 12 countries, across 3 continents, in order to provide access to incredibly rare and Unique, World-Class Guitars.

Here’s a great interview with Jamie Gale, Curator of the Boutique Guitar Showcase from our friends at Chicago Music Exchange.

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