Host Agreement
We're excited to have you as a host for the Boutique Guitar Showcase enTour! Your store plays an important role in bringing this experience to your community, and we truly couldn't do it without you.
Please complete this form so we can begin promoting your event. The information you provide helps us accurately feature your store, create marketing materials, and share your event with guitar enthusiasts across our network. Together, let's make it an unforgettable stop enTour.
What Does the BGS Provide for the Event?
A Curated Collection of Exceptional Instruments
Approximately 50 unique, world-class guitars and basses, each carefully selected for its craftsmanship, innovation, tone, and contribution to the evolving conversation of the guitar.
Professional Display Equipment
We provide all guitar stands required to display the collection safely, securely, and professionally.
Boutique Guitar Showcase Branding
Pop-up banners and digital displays create a consistent Boutique Guitar Showcase experience while reinforcing your event as an official enTour stop.
On-Site Event Support
The Boutique Guitar Showcase team will be on-site to support your staff, answer questions, engage with attendees, and help create an exceptional customer experience throughout the event.
Staff Training (Optional)
Prepare your team with an optional pre-event training session led by Jamie Gale, Curator of the Boutique Guitar Showcase. Jamie is a retained advisor to NAMM, an invited speaker at Harvard University, the Venice Biennale of Architecture, and guitar-making schools around the world. His unique perspective on boutique instruments, customer engagement, and storytelling helps your team confidently present the collection and maximize every opportunity.
Pre-Event: What to Expect
Professional Event Photography
We'll capture high-quality promotional photography before and during the event to showcase your store and the Boutique Guitar Showcase experience. These images are shared across our social channels and amplified by our sponsors and partners, extending your event's reach well beyond event day.
Strategic Marketing Support
Your event will be promoted through the Boutique Guitar Showcase, our sponsors, participating makers, and media partners across multiple social media platforms. In addition, D'Addario will run geo-targeted advertising designed to reach guitar enthusiasts in your local market and drive awareness leading up to your event.
Professional Sales Resources
Before the showcase, you'll receive a complete digital catalogue featuring professional photography, specifications, and pricing for every instrument, along with an e-commerce-ready spreadsheet. Upload everything directly to your website to promote the collection, generate customer interest, and begin taking inquiries before the event arrives.
Thank you for partnering with us—we're looking forward to making your event a success.