Ola Strandberg is a true innovator, having redefined modern guitar-making with his .strandberg* brand. Pioneering the resurgence of headless guitars, Ola combines ergonomic innovation, sustainable materials, and cutting-edge aesthetics to create instruments that inspire musicians and luthiers worldwide. With so much change occurring in the world, now is a good time for those with a future-forward mindset, like Ola. But being a renowned innovator comes with its own challenges. In this episode, we talk about the different needs of emerging guitar markets, the difficulties of reaching the mainstream as a futurist, and whether there can ever be an iPhone of guitars.