Based in Vermont, Adam Buchwald has managed to build an enviable business that spans every part of the guitar-making and selling process, from supplying woods and tools to designing and building across several brands, and even setting up a retail space. In his full career, he’s covered even more ground, plying his trade as a professional musician with guitar, banjo and mandolin, repairing valuable instruments at Retrofret in Brooklyn, NY, teaching guitar building at Vermont Instruments, and a whole bunch more. Informed from so many different angles in our industry – and successful in running not just one brand but several – Adam is a truly valuable person to hear from when it comes to building a life in the world of guitars. We talk about his philosophy behind Iris Guitars, assessing value and why he wanted to create such an all-inclusive business.